SEO Checklist for a Small Business Website
This checklist covers what to do on your website so Google can find and understand its pages. Start with the first part.
In short
- First connect the website to Google Search Console and send the sitemap.
- Every page needs one main heading (H1), its own title and a description.
- The pages that work best answer a real question from the first paragraph.
Set up the website
- Connect the website to Google Search Console
- Send your sitemap.xml
- Make sure the website works over HTTPS
- Check that your important pages have no noindex tag
Check every page
- A title that names the topic of the page exactly
- A description that tells the reader briefly what they will find
- One main heading (H1)
- A short, clear address (URL)
- Alt text on images
Write content that answers questions
- The page answers a specific question in the first paragraph
- Subheadings repeat the questions people search for
- The text is original and written for people
- Old pages are updated when the information changes
Check the technical side
- The website opens well on a phone
- The pages load fast
- There are no broken links
- On a two-language website, each page links to its other language (hreflang)
Add links and trust
- Pages link to each other
- Contact details, address and phone are easy to find
- A local business has a Google Business Profile
- Other trusted websites or profiles link to yours
Frequently asked questions
What is an SEO checklist?
It is a list of the steps that help Google find, understand and show the pages of your website.
How long until the results appear?
Usually weeks or months. See why a website may not show on Google.
Do I need an SEO specialist?
You can do the basic steps yourself. A specialist helps when competition is high or when technical problems appear. See how much SEO services cost.
We prepare the first design of your website for free.
See it first, then decide.